That's $4,000 more than the Launch Edition model.
The 2020 Jeep Gladiator is a great all-around truck; it can tow and haul as well as it can off-road. But it ain't cheap. The base Sport Gladiator costs $33,545, the next-up Sport S costs $36,755, and from there, the Overland model costs $40,395. The Rubicon tops the range at $43,545 to start. It's the most expensive truck in its class and gets even more expensive with options.
For a fully loaded Gladiator Rubicon, it'll cost you $64,110. That's pricier than the $60,815 Launch Edition (all 4,190 examples of which sold in 24 hours), but about on par with a fully loaded Wrangler Rubicon. So, what exactly do you get for a $64,000, fully loaded Rubicon? Plenty.
All Jeep Gladiator's use the same 3.6-liter Pentastar V6 producing 285 horsepower (212 kilowatts) and 260 pound-feet (352 Newton-meters) of torque, Rubicon included. Paired with that engine is a standard six-speed manual transmission, but for $2,000 extra, you can get the eight-speed automatic. Otherwise, there aren't any mechanical options, unless you count the engine block heater, a $95 extra.
The Gladiator offers a bunch of aesthetic extras, though. Surprisingly, all 10 paint jobs are no-cost options. So are the options of mud-terrain or all-terrain tires. But a dual top with a tonneau cover costs $2,790, a body-colored hardtop costs $1,100, optional 17-inch wheels are an extra $995, premium LED lighting is $995, a steel bumper is $695 (which you'll need for off-roading), and body-colored fender flares are $495.
Inside, the Gladiator doesn't have a ton of options, but there are a few that luxe-up this rugged truck. Leather-trimmed seats (available in either black or brown) are $1,495, a hard-top headliner is $555, and all-weather mats are $150. A 7.0-inch touchscreen with UConnect comes standard on the Rubicon, but the larger 8.4-inch screen is a $1,595 option. One, we'd argue, that's totally worth it.
But the larger 8.4-inch screen isn't the only piece of advanced tech. The Jeep Gladiator actually offers adaptive cruise control for $795, additional active safety equipment for another $895, a forward-facing trail camera for $595, and remote keyless entry for $495. There's even a "Jeepified" wireless Bluetooth speaker for $295 that plugs directly into the rear of the Gladiator.
Other options we haven't mentioned include a trailer tow package ($250), a cold weather package ($995), an auxiliary switch ($295), a smoker's group ($30), a cargo management system ($895), spray-in bed liner ($495), and soft-top window storage ($75). All told, the $45,040 Gladiator Rubicon has more than $17,000 worth of available options, not including the $1,495 destination charges.
Head over to the Jeep Gladiator configurator, and tell us in the comments how you’d spec your dream Gladiator.
Listen to the Motor1.com U.S. Podcast episode on the Jeep Gladiator: