Ferrari China arranged for a PR event on the historic Great Wall of China to promote their 458 Italia special edition which marks Ferrari's 20th anniversary in the Chinese market as well as the Chinese year of the dragon. However, it all went wrong when a video of the 458 performing donuts on top of the Wall went viral online. With Ferrari cars symbolic of wealth and privilege, the act was perceived as an insult and caused online outcry amongst Chinese public.
Set a top the ancient Chinese monument from the Ming-dynasty in the city of Nanjing, the 600 year old structure was apparently not damaged aside from the tire marks. Nanjing authorities stated permission was not given for the car to be driven in such a manner while Ferrari has placed blame on a single reckless individual. Still, the Italian supercar maker has issued an apology.
"Unfortunately, an employee of the dealership - not a Ferrari employee - took it upon himself to drive the car in the way that you will see in the video, with the very regrettable result that tyre marks were left on the ancient monument," the company said in a statement.
"Ferrari SpA has unreservedly apologised to the Chinese authorities and local community for any damage and offence caused, and has promised to work with the necessary officials to repair any damage caused by the negligence of this individual."