Update: A previous version of this story indicated that Toyota Safety Sense is newly standard to the 2020 Tacoma. This is incorrect. The Tacoma has featured Toyota's active safety suite since 2018. TSS is newly standard on all 4Runner SUVs. The post has been updated accordingly.

In the past year, the mid-size truck segment welcomed an insanely capable Chevrolet Colorado ZR2 Bison, a reborn Ford Ranger, and the all-new Jeep Gladiator. And yet, despite an onslaught of new and improved competitors, the Toyota Tacoma is still the best-selling mid-size truck, one of the top 15 best-selling vehicles in America, and Toyota’s body-on-frame sales king.

And Toyota’s not waiting for the competition to catch up. As the Gladiator and Ranger hit their sales strides, the Japanese company is curing a few of the common complaints critics and Tacoma owners bemoan.

First up: a 10-way power seat. It’s standard on all SR5 or higher trim V6 models. Drivers have long complained of the Taco’s awkward driving position, and the seat’s power tilt function should help them get more comfortable. I never personally had a problem with the Tacoma’s seats, but I didn’t develop any sore spots after hours of driving on gravel and dirt.

Gallery: 2020 Toyota Tacoma: First Drive

This new truck also receives some much-needed infotainment updates. The Tacoma, along with its 4Runner sibling, is the first Toyota vehicle with Android Auto support. Like a handful of company’s newer products, the Tacoma now sports Apple CarPlay. However, if you decide to use Toyota’s system instead, you’ll benefit from an updated version of Entune.sThese additions don’t make the Tacoma best-in-class when it comes to multimedia (that honor remains with the Gladiator and its UConnect suite), but it’s a lot better than it used to be.

All Tacomas come standard with Toyota Safety Sense-P, which includes adaptive cruise control, a pre-collision system, lane departure warning, and automatic high-beam headlights. LED headlights are also available on upper trims and complement the truck’s redesigned grille, while all trims receive upgraded tail lights. This year’s TRD Pro special color is Army Green, which looks particularly menacing with the factory snorkel fitted. Be careful, though, as Toyota says the “desert air intake” shouldn’t be taken through an automatic car wash.

These additions don’t make the Tacoma best-in-class when it comes to multimedia, but it’s a lot better than it used to be.

The Limited, TRD Off-Road, and TRD Pro models also come with a surround-view camera that offers a birds-eye view of the truck to help maneuver it out of sticky situations. TRD models also include a multi-terrain monitor that feeds in side and front views to help you navigate blind obstacles on trails.

That came in handy throughout our excursion on trails near Moab, Utah and Ouray, Colorado. Splitting our time between the TRD Off-Road and TRD Pro models, we navigated over steep, slick rock formations, muddy trails, snowy mountain passes, and descents rife with loose rock.

2020 Toyota Tacoma TRD Pro
2020 Toyota Tacoma TRD Pro

The Tacoma proved incredibly capable. With the multi-terrain monitor, Toyota’s “crawl control” off-road cruise control, a low-range gearbox, short overhangs, multi-terrain select, and a rear differential locker, the Taco proved pretty much impossible to get stuck. We’d occasionally bang a skid plate or drag the tow hitch, but could still pretty much hop up near-vertical rock faces.

On the road, the Tacoma is less impressive. It still uses the same 278-horsepower 3.5-liter V6 that’s been around for ages. As in the past, the engine mates to either a six-speed manual or six-speed automatic transmission. There’s a lot of slack in the powertrain, with slow downshifts and generally lazy response from the automatic.

On the road, the Tacoma is less impressive.

The Tacoma is also far from the smoothest-riding vehicle in its class. While the addition of Fox racing shocks last year helped smooth the TRD Pro trim on high-speed washboard surfaces, both grades of Tacoma are still easily unsettled. Even on smooth pavement, there’s a jigglyness to the ride that makes the truck shiver constantly. On the gravel mountain passes between Moab and Ouray, the Tacoma beat us up.

Those ride sacrifices weren’t made in the name of handling, that’s for sure. Like most off-road-oriented trucks, both Tacoma TRD grades heave into turns. If you want agility, then soft springs and high-centered masses aren’t the best places to start. The Tacoma isn’t sloppy but it’s far from pleasant on twisty roads. Steering, predictably, is vague.

Luckily, the cabin updates have made the Tacoma’s cab a better place to spend your days. The aforementioned power seats are a welcome addition, standard adaptive cruise control lightens your driving load, and the infotainment system goes from actively frustrating to just a bit slow.

2020 Toyota Tacoma TRD Pro
2020 Toyota Tacoma TRD Pro

Unchanged, of course, is the Tacoma’s unparalleled reputation for quality and its broad aftermarket support. Our trip concluded at FJ Summit, an annual meetup of Toyota fanatics from across the country, which floods Ouray with customized Tacomas, 4Runners, FJ Cruisers, Land Cruisers, Lexus GXs, and more. Predictably, we saw a bunch of Tacomas bounding up the trails as we meandered to the top of a 13,000-foot mountain.

Combine that community and reputation with some of the best resale values out there and it’s easy to see how Toyota moved 245,659 Tacomas in the U.S. last year. The Tacoma doesn’t have the best interior, isn’t the most refined, and doesn’t tow the most in the class, but undeniable old-school charm continues to be its strongest selling point.

2020 Toyota Tacoma TRD Pro

Engine 3.5-liter V6
Output 278 Horsepower / 265 Pound-Feet
Transmission 6-Speed Automatic
Drive Type Four-wheel drive
Efficiency 18 City / 22 Highway / 20 Combined
Weight 4,425 Pounds
Towing 6,400 Pounds
Seating Capacity 5
Base Price $42,660
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