Ford Is Launching Seven New Vehicles In Europe

From a small electric car to a Ranger Super Duty.

Photo by: Ford

By: Francesco Stazi

Translated by: Adrian Padeanu

Published by: Adrian Padeanu

May 18, at 6:45am ET

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Ford is getting serious again in Europe. During a meeting with European dealers and partners in Salzburg, the American automaker laid out an ambitious three-year plan: seven new vehicles, a digital ecosystem for businesses, and a global brand platform called “Ready-Set-Ford”, built around work, performance, and adventure.

The strategy runs on two parallel tracks: on one side, the continued expansion of Ford Pro, the commercial-vehicle brand that has led the European market for 11 consecutive years; on the other, a revamp of its passenger-vehicle lineup with five all-new, multi-powertrain models inspired by the brand’s rally DNA. It’s a clear signal that Ford doesn’t just want to defend share; it wants to return to growth in one of the world’s most competitive auto markets.

Ford Pro: From Vehicle Maker To Productivity Partner

Ford Pro no longer positions itself as simply a commercial-vehicle manufacturer. The stated goal is to become an integrated productivity partner for European businesses, turning vehicle data into tangible economic value. The plan targets having 25 percent of Ford Pro’s EBIT come from software and services: in the first quarter of 2026, paid software subscriptions were already up 30 percent, reaching 879,000 globally, with gross margins above 50 percent.

Ford Pro Services

At the center of this shift are Uptime Services, a predictive connectivity system that monitors vehicle health in real time. Every Ford Pro vehicle sold since 2019 has an embedded modem, and today, more than 1.2 million European customers are connected, generating nearly 6 million diagnostic signals per day. In 2024 alone, the system delivered nearly one million additional days of uptime for customers.

One of the most significant updates targets small businesses, which have traditionally been left out of advanced digital services. With new Dealer Uptime Services, every Ford dealer can act as a true proactive fleet manager: monitoring vehicle status, contacting customers before a problem surfaces, and pre-staging parts and shop time in advance. Early pilots show repair-time reductions of up to 50 percent, with 80% of jobs identified proactively. For dealers, that translates into more customer touchpoints, higher retention, and a meaningful increase in service-department revenue.

Ranger Super Duty And Transit City: Two New Pro Vehicles

Ford Ranger Super Duty

Photos by: Ford

Ford Transit City

Ford’s commercial lineup adds two very different, but equally strategic, models.

The Ranger Super Duty, available immediately, is the most extreme version of the pickup that has been Europe’s best-selling truck for 11 straight years. Intended for demanding use cases—emergency services, forestry, mining, and military applications—it offers a combined gross weight rating of 17,637 lbs (8 metric tons), towing capacity of up to 9,921 lbs (4.5 metric tons), and a payload of nearly 4,409 lbs (about 2 metric tons). It also comes with reinforced suspension, added underbody protection, and increased standard ground clearance.

At the opposite end of the operating spectrum is the Transit City, a fully electric van designed for urban fleets. Offered in a single, high-content specification and available in three variants—including a chassis cab for custom upfits—the Transit City targets the growing spread of low-traffic and restricted-access zones in major European cities. It’s expected to reach dealerships by the end of 2026.

Five New Passenger Vehicles: Rally DNA Returns

For its passenger-vehicle business, Ford announced it will launch five all-new vehicles by the end of 2029, all built in Europe and featuring styling influenced by the brand’s rally heritage and more than a century of competition history.

The list includes a new Europe-focused member of the Bronco family; a compact multi-energy SUV confirmed for the Valencia plant starting in 2028; a subcompact (B-segment) electric car tuned for sporty driving dynamics; a small urban electric SUV sharing the same design language; and two multi-energy crossovers that will round out the range by 2029.

Toward A Zero-Emissions Future: Ford’s message to regulators

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Ford reiterated its commitment to zero-emissions mobility, while issuing a clear message to European institutions: regulatory targets must be aligned with real-world consumer demand. Targets that move too fast risk slowing fleet turnover, with counterproductive effects on overall emissions.

The automaker is calling for greater openness to transition technologies—plug-in hybrids (PHEVs) and extended-range electric vehicles (EREVs)—and for specific protections for small businesses, which are being squeezed by still-inadequate charging infrastructure and delays in securing electrical-grid connections for fleet depots.