Maserati Sales Aren’t Doing Great
The Italian luxury brand saw a 48-percent drop in sales for the first three months of 2025. And the future looks bleak.
Maserati sales continue to tumble. The brand is down 48 percent year-over-year in the first quarter of 2025, with just 1,700 vehicles sold. The numbers are the latest in a worrying trend for the Italian brand, which saw sales slip 57 percent last year.
The persisting slump doesn't come as a surprise for Maserati. CEO Santo Ficili, hired in October to turn the brand around, predicted 2025 would be a down year as he reorganizes the brand to prepare it for profitability in 2026.
Ficili's plan, outlined during an interview with Autocar in January, involves building a new team inside the company, repairing relationships with disillusioned dealers, and lots of cost-cutting. He admitted to marketing failures, and highlighted the possibility of price cuts to stay competitive.
That could all change thanks to the Trump administration's tariffs. Stellantis recently tapped management consulting firm McKinsey and Company to examine the future of Maserati and its sister brand Alfa Romeo, sparking rumors the two carmakers could be sold off.
Maserati is the worst-performing brand in the Stellantis portfolio. The company sold just 11,300 vehicles in 2024. To put that in perspective, even rival Ferrari sold more vehicles in the same period, despite a much higher average transaction price.
The rest of the Stellantis conglomerate isn't doing much better. The car-making giant saw deliveries fall in nearly every region it operates, some seeing a decline as large as 20 percent. Only South America saw in increase in sales year-over-year. Here's the full breakdown:
| Region | Q1 2025 | q1 2024 | % Change |
| North America | 325,000 | 407,000 | -20% |
| Europe | 568,000 | 615,000 | -8% |
| Middle East & Africa | 100,000 | 118,000 | -15% |
| South America | 211,000 | 177,000 | 19% |
| China, India, and Asia Pacific | 12,000 | 15,000 | -20% |
| Maserati | 1,700 | 3,300 | -48% |
| Total | 1,218,000 | 1,335,000 | -9% |
This was supposed to be a rebuilding year for Stellantis, but with market uncertainty from tariffs persisting, 2025 could be yet another disaster for the brand.
More on Stellantis
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