Rivian Shows Even More Of Its New Affordable SUV

Update: This story has been updated with additional teaser photos and videos posted to Rivian's social media channels.

Rivian will launch the R2 on March 7, its first "affordable" SUV. Last week we saw the first teaser video, showing the SUV's front-end. This week, the company is showing even more of the electric SUV ahead of its debut.

A new photo posted to X gives us a glimpse at the Rivian R2's windshield, roof rack, and even a bit of the backend. The R2 looks like it will be a shrunken-down version of the larger R1S from nearly every angle.

More teasers posted to Instagram provide an entire view of the R2’s rear. The shadowy videos and image show a full-width light bar—again, like the R1S—and the Rivian wordmark stretched across the trunk lid. There is a unique upward-angled element here that we don’t see on the larger R1S.

 

Rivian has provided few details about the EV. We know it'll be smaller than the R1S and more affordable. Company CEO RJ Scaringe suggested it could cost around $45,000 to $50,000. That puts it above competitors like the Tesla Model Y, Ford Mustang Mach-E, Kia EV6, and Hyundai Ioniq 5, but we’ll have to learn its starting price. 

The R2 doesn't deviate from Rivian's trademark lights. It features the brand's full-width light bar across the front with the Stadium-shaped headlights that make it easy to identify on the road. The teaser only shows the R2's front, so we can only imagine what the taillights will look like, but the R1S and R1T both feature a simple full-width element across the back. 

According to Scaringe, the new R2 will be Rivian's "Model 3 moment," as there could be challenges to ramping up production to meet demand for its more affordable model. It's spending $5 billion on a new manufacturing plant in Georgia in preparation.  

Details about the powertrain, output, and range are still secret. We'll likely see more teasers of the SUV in the lead-up to its reveal early next month, so stay tuned. 

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