Hyundai Design Boss Says Company Is "Serious" About N Vision 74

Hydrogen-electric sports coupe back on the table?

Hyundai N Vision 74 not going into production

Angel Sergeev

By: Angel Sergeev

May 23, 2023 at 2:31am ET

Add Motor1.com as a preferred source in Google

Comment

It seems that there might be some sort of miscommunication at Hyundai - the South Korean automaker isn’t really sure what to do with the awesome N Vision 74 concept. As far as we know – and that was confirmed by the company in an emailed statement to Motor1.com – the show car isn’t going into production anytime soon. However, a high-ranked Hyundai executive recently said the firm is “serious” about the model’s future.

TopGear had the opportunity to chat with Luc Donckerwolke, Hyundai’s chief creative officer, who told the publication the company is serious about potentially getting the N Vision 74 concept into production. This is contradictory to Hyundai’s statement sent to us earlier this month so we will take this new information with a healthy dose of skepticism.

Gallery: Hyundai N Vision 74

Hyundai N Vision 74 Concept

Source: Hyundai

“I hate show business,” Donckerwolke told TopGear. "I hate doing show cars and then – nothing. We are serious about this. This could come into production. We have the platform - it’s a motorsport platform.”

What do you think?

View

Comments

There doesn’t seem to be much hope for a production hydrogen-electric sports coupe from South Korea, though. An earlier report from South Korea's Money Today claimed a street-legal version of the car is going to debut on May 27 in Seoul. However, Hyundai spokesperson Derek Joyce told Carscoops that the concept will remain purely a one-off project. Later, a Hyundai representative confirmed that with us as well.

This Thing Has A Better Chance Of Getting Into Production:

Hyundai N Vision 74 Lego Idea Looking to Build Support

But according to TopGear, the idea for the N Vision 74 concept initially came from Hyundai’s top management team, which could probably mean the road to a production version is shorter. Donckerwolke also confirmed that the show car was “something that came from management” and “it’s always good when the management is telling you [to do it].” Even if there is a production version on the way after all – again, something that doesn’t seem likely to us at this point – it will come in the form of a “limited series,” according to Donkerwolke.

Source: TopGear

We want your opinion!

What would you like to see on Motor1.com?

Take our 3 minute survey.

- The Motor1.com Team

Share this Story

GO TO COMMENTS

(

)

Got a tip for us? Email: tips@motor1.com

View all comments ( )

Popular

12 Cars With Names That Make Absolutely No Sense

BMW Kept This Hatchback A Secret For Decades

Bugatti Restores One-Off Veyron With A Mirror-Like Aluminum Body

The Gas BMW M3 Isn't Dead: Next-Gen Prototype Roars