The 2024 Ford Bronco Sport is now a bit cheaper. The pint-sized version of the Blue Oval’s burly off-road SUV now starts at $31,390, a $1,435 reduction for the entry-level model. The Blue Oval lowered the price for every trim save for the top-tier Badlands, which continues to start at nearly $40,000 (all prices include the $1,595 destination charge).

Ford slashed the price for the Heritage and Free Wheeling trims by $1,335. They now start at $33,960 and $33,990, respectively. The Outer Banks trim saw the most significant cut, with $1,980 knocked off the price tag. The Badlands price remains unchanged at $39,985.

Trim Old Price (w/ dest.) New Price (w/ dest.)
Big Bend $32,825 $31,390
Heritage $35,295 $33,960
Free Wheeling $35,325 $33,990
Outer Banks $37,510 $35,530
Badlands $39,985 $39,985

The Bronco Sport rides on Ford’s C2 platform, which underpins the Escape. The Sport’s price cut makes the Bronco only $400 more expensive than the Escape, which starts at $30,990 with a cheaper $1,495 destination charge.

Ford released first-quarter sales results earlier this month, with the company on track to sell more Bronco Sports than last year. The model saw a 5.7 percent increase compared to the first three months of 2023, moving 31,565 units.

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The Bronco crossover first went on sale for the 2021 model year, selling 108,169 examples in 2021, 99,547 in 2022, and 127,476 in 2023, a 28.1 percent increase. The lower price might help catapult the Bronco Sport to its best sales year yet.

Gallery: 2024 Ford Bronco Sport Free Wheeling Special Edition and Bronco Sport with Black Appearance Package

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