Radical Motorsport partners with Silverstone Museum on a sim suite

Radical Motorsport and Silverstone Museum announce a partnership, unveiling a professional-grade simulator suite for racing enthusiasts.

By: Jordan Aquistapace

Aug 23, 2023 at 3:37am ET

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Radical Motorsport, the UK’s largest race car manufacturer, has teamed up with Silverstone Museum to launch a state-of-the-art simulator exhibit. This exclusive collaboration between two icons of the British racing industry allows guests to get behind the wheel of professional-grade racing simulators and compete on renowned global race circuits.

The simulator suite is part of a three-year lead sponsorship deal signed by Radical Motorsport with Silverstone Museum. Avid gamers and racing fans alike will find an immersive racing experience in this new sim room, where Radical Motorsport’s iconic vehicles are prominently featured. The cutting-edge sims offer the chance to drive the latest Radical SR3 XXR.

Advanced technology enhances the gaming experience, allowing participants to choose their vehicles, link up with other worldwide race circuits, and even create personal IDs to return and challenge their lap times. Rachel James, Head of Marketing at Silverstone Museum, praised the new SIM room as the perfect place to showcase their state-of-the-art sims, acknowledging Radical Motorsport's ideal sponsorship.

Jon Roach, Global Head of Marketing at Radical Motorsport, expressed excitement over the partnership, emphasising the opportunity to engage with over 250,000 annual visitors, who can now experience a real Radical car up close and get behind the wheel of a virtual one.

The partnership showcases British innovation in motorsport, solidifying Silverstone Museum as one of the UK’s leading sim facilities. View all Radical examples currently for sale on duPont REGISTRY by clicking the link below.

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