Ford is expanding its lineup of factory-backed aftermarket packages with the introduction of the Bronco Desert Rising, the first in its new Horizon series. This off-road SUV package draws inspiration from rare natural phenomena in the Utah desert, featuring distinctive white trail sights and a pink painted grille. Standard elements include white Method wheels and a white bucking Bronco emblem, while optional graphics are available. The interior boasts magenta Katzkin leather seats and a serialized console badge. Limited to 1,000 units, the package is compatible with white, black, gray, or red exteriors and is priced at $13,695, with orders starting today.
The Bronco Desert Rising is part of Ford Custom Garage’s efforts to enhance vehicle customization, bringing the total number of available packs eight to. Later this year, Ford will introduce the Bronco OVR pack, which includes 17-inch black WELD wheels, a Fox off-road suspension, and additional features like a high-clearance Borla exhaust and upgraded fog lights. Priced at $16,499, the Bronco OVR pack will be available this fall. Ford Custom Garage, launched in November 2024, aims to simplify the accessory purchasing process for new Ford buyers, with 46 percent of them opting for additional vehicle accessories.
Ford’s factory-backed packages offer convenience and peace of mind, as they can be ordered directly during vehicle construction or as a kit for dealer installation. Each package comes with a three-year, 36,000-mile warranty when installed by a certified dealer, ensuring quality and reliability. Additionally, Ford provides the option to purchase parts individually, catering to customers who prefer a more personalized approach to vehicle customization. This strategic move underscores Ford’s commitment to meeting the diverse needs of its customers while maintaining the integrity and performance of its vehicles.
