BAC debuts at Monterey Car Week with a surprise global unveiling

BAC readies its first official presence at California's legendary Monterey Car Week.

By: Jordan Aquistapace

Jul 21, 2023 at 3:30am ET

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The British performance automaker, BAC (Briggs Automotive Company), is gearing up for its first official presence at the legendary Monterey Car Week in California, adding another exciting chapter to its growing global profile. The highlight of the company's debut will be an exclusive unveiling at their bespoke 'House of BAC' headquarters, guaranteed to be a thrilling spectacle for automotive enthusiasts.

Since delivering its 150th customer car at the end of 2022, BAC has been riding a wave of momentum in 2023. The automaker has strengthened its senior leadership, announced strategic partnerships across North America and Asia, and is steadily amplifying its global presence.

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Situated in the heart of Carmel Valley, a vineyard-rich ranch named 'House of BAC' will serve as the company's hub for the week. This meticulously designed location, curated in collaboration with BAC USA, encapsulates the essence of the BAC brand. Guests will be welcomed by the senior executive team, including co-founders and brothers Neill and Ian Briggs, and the newly appointed Chairman Mike Flewitt.

The cherry on top will be a globally anticipated unveiling on the eve of the 17th of August, adding an air of mystery and anticipation to BAC's debut at Monterey Car Week. With BAC's reputation for innovation and excellence, all eyes will be on this exclusive reveal.