ITALA officially returns with a revamping project presented on May 18 at the National Automobile Museum of Turin, where the first models of the new range are also shown. The relaunch of the Turin-based brand, active between 1903 and 1934, aims to enhance Made in Italy starting from its own historical identity. The announcement comes during an event dedicated to the 1907 Beijing-Paris raid. On the same occasion, the partnership with MAUTO is made official, leading to new cultural initiatives. Also on display is the Itala 35/45 HP, a symbol of the brand’s origins.
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