Hyundai has unveiled its first body-on-frame platform, disguised as the Boulder Concept, a boxy SUV that may also be produced. This platform will support a new midsize pickup expected by 2030 and other future vehicles, potentially including an off-road-oriented SUV similar to the Boulder. The Boulder’s design, crafted in the United States, showcases Hyundai’s “Art of Steel” language and hints at the brand’s future design direction.
The Boulder features a two-box silhouette with aggressive approach, departure, and breakover angles, along with a generous fording depth. It is equipped with 37-inch mud-terrain tires and a full-size spare tire mounted on a double-hinged tailgate that opens in either direction. The SUV’s design emphasizes its rugged capabilities, making it suitable for off-road adventures.
Inside, the Boulder offers a retro-futuristic cabin with a unique approach to vehicle displays. Instead of a traditional gauge cluster, it uses a full-width head-up display at the bottom of the windshield to show vital information. The dashboard is rounded with four small square displays and physical controls, replacing a single large screen. While Hyundai has not specified powertrains, the platform is expected to support electric, combustion, and hybrid options. Development is in its early stages, but more details are anticipated as the end of the decade approaches.
