The New York Auto Show is happening this week, and Hyundai is set to unveil something significant at the event. However, details remain scarce, with only a mysterious teaser video from the automaker to go on.
The 15-second video features a cube-like rock spinning in the air against a desolate landscape, accompanied by a person walking toward the camera. These visuals suggest a potential new product based on the Crater concept, which Hyundai describes as a “major world debut.”
While there is hope that Hyundai will bring the Crater concept to life, the specifics of their plans are unclear. Hyundai Motor Group is involved in various technologies, including robotics, which adds to the anticipation. The press conference is scheduled for Wednesday, April 1, at 9:55 am ET and will be livestreamed on Hyundai’s YouTube channel.