Toyota Wants To Take Its New Super-Luxury Century Brand Global Toyota is looking beyond Japan with Century, now a standalone sub-brand positioned above Lexus. By Adrian Padeanu Industry - Oct 1
Toyota's New Century Brand Debuts Extravagant Coupe Japan is ready to battle Rolls-Royce and Bentley with a new brand above Lexus. By Adrian Padeanu Japan Mobility Show - Oct 28 2025
