Built with lots of AMC Gremlin and Hornet parts, the 1971 Jeep Cowboy concept was an almost-ran rival to the decade’s incoming Toyota and Datsun compact pickups. AMC’s 3.8-liter and 4.2-liter inline-six engines would have given the Cowboy quite a bit more power and torque than similarly sized trucks, and its coupe-utility styling (like the Ford Ranchero and Chevy El Camino) would have suited the decade’s tastes well. Built to a price, the Cowboy’s separate bed and parts-bin construction helped reduce costs. Ultimately, however, the brand went a different direction, offering the CJ-8 Scrambler minitruck instead.