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Ferrari 499P Modificata Makes Auction History With $9.9 Million Sale

Gooding Christie's debut Geneva sale centers on modern Ferrari rarities, with the 499P Modificata selling for nine times the average lot price.

2024 Ferrari 499P Modificata

Photo by: Gooding & Company

Brian Potter Brian Potter

By: Brian Potter

Nov 12, at 6:09am ET

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A Ferrari built for track days just sold for more than many modern race cars do at public auction. Gooding Christie's hammered the 2024 Ferrari 499P Modificata for CHF 8,217,500 (about $9.9 million) including fees on November 8 in Geneva. It's the first time one of these cars has changed hands at auction.

The sale anchored a broader result for the auction house's debut Swiss sale, which closed at CHF 21,073,825 (about $25.4 million) across a Ferrari-heavy lot list.

Ferrari 499P Modificata Hits $9.9 Million First At Auction

2024 Ferrari 499P Modificata

2024 Ferrari 499P Modificata

Photo by: Gooding & Company

The 499P Modificata is not a race car in the traditional sense. Ferrari built it for customers who want the Le Mans Hypercar experience without the regulatory straightjacket. It shares its technical roots with the 499P that won at Le Mans, but it runs its own setup for track days rather than competition.

The car can't be homologated for racing series or driven on public roads. Its appeal rests on provenance and rarity, the same forces that pushed a barely driven example to auction in the first place.

Gooding Christie's Managing Director for EMEA, Oliver Camelin, called the sale part of something bigger than one car. "We are immensely proud to have brought collector cars back to Geneva as part of Christie's prestigious Luxury Week, marking a long-awaited return to this historic auction stage," Camelin said.

The inaugural sale posted a 96-percent sell-through rate, a figure that signals real depth of demand rather than one standout lot carrying a soft field.

Sale Results And Top Ferrari Lots

2016 Ferrari F12tdf

2016 Ferrari F12tdf

Photos by: Gooding & Christie's

2023 Ferrari 812 Competizione A

2023 Ferrari 812 Competizione A

Photos by: Gooding & Christie's

The 499P Modificata topped the sale, but it wasn't competing in a vacuum. A 2025 Ferrari SF90 XX Spider brought CHF 1,580,000 (about $$1,904,000), a world record for that model. A 2016 F12tdf sold for CHF 1,805,000 (about $2,175,000), among the strongest results of the night outside the headline lot.

Two newer track-focused Ferraris rounded out the top results. A 2023 812 Competizione A sold for CHF 1,748,750 (about $2,108,000), and a 2023 812 Competizione brought CHF 1,326,875 (about $1,600,000). Both numbers show limited-run, track-oriented Ferraris holding value against the broader collector market.

2025 Ferrari SF90 XX Spider

2025 Ferrari SF90 XX Spider

Photos by: Gooding & Christie's

2023 Ferrari 812 Competizione

2023 Ferrari 812 Competizione

Photos by: Gooding & Christie's

Top 5 Lots:

New World Auction Records:

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Average price per lot sold reached CHF 916,253 (about $1,104,000). The 499P Modificata sold for roughly nine times that average, even among a field stacked with modern Ferrari rarities.

The result follows a string of strong Ferrari auction outcomes this year, including the record-setting F50 sale and the pair of Daytona SP3s that sold on the same day for notably different prices. Geneva's return to the collector-car calendar gives Gooding Christie's a new venue to chase similar results going forward.

More High-Profile Sales:

Last Mercedes SLR McLaren Stirling Moss Could Sell For More Than $6 Million

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Ayrton Senna's Legendary Honda NSX Just Set An Auction Record: $1.17 Million

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Source: Gooding Christie's

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