Oh Look, Jeep Has Another Crazy Color

It's called Joose. Yes, that's how you spell it.

Photo by: Stellantis

By: Christopher Smith

Apr 5, 2025 at 2:00pm ET

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If this all seems vaguely familiar, don't fret. We were discussing wacky Jeep colors barely a few weeks ago with a bright shade of green called Mojito! (spelled with the exclamation mark). Now we have something almost as bright called Joose. It seems Jeep loves non-traditional spellings almost as much as mixing up its color palette.

So, Joose is obviously a shade of orange. Jeep calls it an "intense" shade but we see it more as a deep orange versus something that kills your corneas. The new color was announced in honor of April 4, which is often written as 4/4 and that's close to 4x4—which makes April 4 the unofficial 4x4 day.

Photo by: Stellantis

“The Jeep brand defies the sea of sameness in the SUV segment with bold, limited-edition colors," said Jeep CEO Bob Broderdorf. "A striking shade like Joose lets our customers express their individuality and stand out, whether they're navigating city streets or conquering the next mountain pass."

It's the latest offering in Jeep's recent parade of shade. Aside from Mojito!, the last few years have seen Tuscadero (pink) and Bikini, a rather striking shade of teal. And before Joose there was Punk'n, a very bright orange that we would call intense.

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Jeep tells us that Joose is available on all 2025 Gladiator trims and most Wranglers. However, after perusing Jeep's online configurator, we found it listed with every single trim, 4xe or otherwise. It's even showing up for the Willys '41, which is only supposed to wear olive drab green. It's an $895 option across the board, but if you're hoping to get it on your new Grand Cherokee, don't get too excited. Joose is only offered on the Wrangler and Gladiator.

Joose Jeeps are available to order now.