Two Affordable Chryslers Could Start At $25,000

Arrow and Arrow Cross target about $25,000, reshaping Chrysler’s lineup below the Airflow and giving budget buyers two new crossover choices.

Chrysler Airflow Concept

Brian Potter

By: Brian Potter

Sep 11, at 3:19am ET

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The Arrow and Arrow Cross are projected to start around $25,000.
Both crossovers are reskinned versions of the Fiat Grizzly built in Morocco for US import.
Arrow and Arrow Cross are predicted to launch in 2028 or 2029.

Chrysler has leaned heavily on the Pacifica minivan in recent years, but its lineup is finally set to widen. Two new crossovers are aimed squarely at buyers who cannot stretch to $40,000 for a new car.

According to a report from Automotive News, the Chrysler Arrow and Arrow Cross are now projected to start around $25,000, undercutting earlier guidance that pegged them under $30,000. That is a significant shift for a brand that spent much of the last decade chasing minivan buyers almost exclusively.

Fiat Grizzly

Fiat Grizzly

Photo by: Fiat

Chrysler's Sub-$30,000 Models

The Arrow is a compact fastback with coupe-like proportions, while the Arrow Cross takes a boxier, more traditional SUV shape built for practicality over style. Arrow is expected to use the Fiat Grizzly Fastback as its base and Arrow Cross for the Grizzly SUV, both built in Morocco on Stellantis' Smart Car platform for US import.

Stellantis Head of American Brands Tim Kuniskis had originally promised these crossovers would land under $30,000. The newer Automotive News figures suggest Stellantis is pushing harder on price than expected, which would make Chrysler the most affordable American nameplate in the entire portfolio.

Above them sits the Airflow, an electric crossover Kuniskis once said would start under $40,000. Recent coverage still frames that figure as a sub-$40,000 target, and positions Airflow as the mid-tier entry above Arrow and Arrow Cross instead of a premium flagship.

None of the three has an official launch date. Current reporting places Airflow and the Arrow pair later in the decade as part of Stellantis' broader affordable-vehicle push, so these prices remain guidance rather than confirmed window stickers. You can read more on Stellantis' broader push toward vehicles under $40,000.

2027 Chrysler Pacifica

2027 Chrysler Pacifica

Photo by: Chrysler

Where the Affordable Lineup Is Headed

Chrysler's identity shift is not accidental. Stellantis' North America plan calls for nine new models starting under $40,000 by 2030, with two of them priced below $30,000, as part of an 11-vehicle offensive, and Chrysler is one of the brands expected to carry that affordability mandate.

In that context, Stellantis' planning chief described Chrysler as having "just one product" in remarks about the brand's current lineup, referring to the Pacifica. Earlier this year Chrysler gave the Pacifica a more modern front end, one that will likely share design cues with the incoming Arrow and Airflow.

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Chrysler is reportedly open to expanding beyond crossovers and minivans, too. Stellantis Head of North America Design Scott Krugger has talked about vehicles blending segments, combining crossover space with sedan-like efficiency, though no new sedan has been confirmed for the brand.

Motor1's Take: If the $25,000 target holds, Chrysler would leapfrog most of its Stellantis siblings to become the cheapest American brand in the group, a dramatic reversal for a nameplate once defined by upscale sedans. Arrow's Moroccan production base could still complicate that math if tariffs shift before 2028.