Chrysler Finally Has Its Own Design Studio

Plus, a team of marketers and product planners focused on the brand’s future.

Photo by: Stellantis

By: Jeff Perez

Jun 5, 2025 at 5:00pm ET

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Chrysler is turning 100 this year—a big deal for any company. To celebrate, the brand is making some major changes to its operations over the next few years in hopes of getting the storied American automaker back on track.

Stellantis Design Chief Ralph Gilles told Road & Track: "We’re back on with Chrysler." Gilles notes that the company now has a new design studio—as opposed to its former studio, which it shared with Dodge—alongside a whole host of new employees dedicated specifically to the Chrysler brand.

Chrysler Halcyon Concept

Photo by: Chrysler

"The product planners have a team, there’s a marketing team now," he says. "We’ve built all the fixings to really look after the brand, and that’s brought new energy…"

Earlier this week, CEO Chris Feuell reiterated that the company would build a vehicle inspired by the Halcyon concept, which could reportedly take the place of the beloved 300 sedan. That concept could also inspire a new SUV, with both vehicles supporting fully electric and gas/hybrid powertrains.

Gilles seconded that confirmation, noting that the company will draw heavily from the Halcyon concept for its future products. Specific elements like the active aerodynamics, glass roof, and more could make their way from the concept car to Chrysler’s upcoming production vehicles.