Porsche had its annual conference today to look back at what it accomplished in 2019 and also to provide an outlook of what’s to come in the near future. Sales rose by 10 percent to 280,800 units last year when the number of employees grew by 2,919 to 34,010 and the company produced 274,463 cars or 3 percent more than in 2018. In the next four years, the company is going to invest approximately €10 billion (about $10.7B) to electrify its range by launching new hybrids and pure electric models. By the middle of the decade, Porsche estimates half of its sales will be represented by PHEVs and EVs
The main priority right now for the peeps from Zuffenhausen is to introduce a production version of the Mission E Cross Turismo. Unveiled as a concept two years ago at the Geneva Motor Show, the road-going model will be labeled “Taycan Cross Turismo” and is earmarked for a late 2020 official reveal. The timeframe is included in the Annual and Sustainability Report 2019 of Porsche AG released today, which also mentions the jacked-up rugged wagon will be the first of other Taycan-based derivatives.
Gallery: Porsche Mission E Cross Turismo concept at the 2018 Geneva Motor Show
The 200-page document also briefly mentions the fully electric variant planned for the next-generation Macan. Porsche specifies it will ride on the Premium Platform Electric platform and is earmarked for a market launch in 2022, according to Lutz Meschke, Deputy Chairman and member of the Executive Board. PPE is being developed by Porsche and Audi, with the former already teasing a sleek EV about the same size and shape as the A5 Sportback. PPE will accommodate both rear-wheel-drive models with an electric motor mounted at the back and AWD cars with an extra motor at the front.
To have the Leipzig factory ready for the Macan EV’s arrival, Porsche is investing more than €600 million ($643M) in the expansion of the facility, including a new body shop. The company will build electric cars alongside models equipped with conventional powertrains, and it will also assemble the axles for the zero-emissions crossover rather than outsourcing the chassis from an exterior supplier like it’s currently doing for the Macan and Panamera.