Subaru WRX Sales Have Fallen Off a Cliff

Subaru sold less than 500 WRXs in May. But BRZ sales increased 43.6 percent in the same period.

By: Anthony Alaniz

Jun 5, 2025 at 10:12am ET

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Subaru released its May sales results this week, and things weren’t rosy. The entire brand is down 10.4 percent for the month, with some models seeing sharp decreases compared to May 2024. However, it was the WRX that saw the biggest decline, with sales down a whopping 71.2 percent last month.

The automaker sold just 482 WRXs in May, and sales are also down 23.6 percent for the year. This continues a trend from 2024, when WRX sales fell 24.7 percent. The company sold 18,587 WRXs last year, and has sold 6,081 through the first five months of the year—and this is before any price increases hit Subaru’s lineup.

Model	May 2025 Sales	May 2024 Sales	% Change	YTD 2025 Sales	YTD 2024 Sales	% Change
Ascent	3,547	5,277	-32.8%	18,384	22,935	-19.8%
BRZ	326	227	43.6%	1,459	1,171	24.6%
Crosstrek	15,793	13,836	14.1%	74,340	64,368	15.5%
Forester	15,434	15,345	0.6%	84,629	81,741	3.5%
Impreza	2,457	2,419	1.6%	12,923	12,428	3.9%
Legacy	1,792	1,527	17.4%	9,469	7,610	24.4%
Outback	11,214	16,506	-32.1%	62,649	64,850	-3.4%
Solterra	1,246	1,546	-19.4%	5,326	4,149	28.4%
WRX	482	1,673	-71.2%	6,081	7,962	-23.6%
TOTAL	52,292	58,365	-10.4%	275,260	267,215	3.0%

Meanwhile, on the other side of the brand’s performance lineup, BRZ sales are up for the month and the year. Subaru sold 326 BRZs in May, up 43.6 percent, bringing the total sold for the year so far to 1,459. That’s not much, but the coupe’s sales are up 24.6 percent for the year.

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Legacy and Crosstrek also saw sales increase by 17.4 and 14.1 percent, respectively. Those weren’t enough to counter the 32.8 percent drop in Ascent sales or the 32.1 percent decrease in Outback sales. Solterra sales also fell 18.4 percent.

Despite all the declines, Subarus sales are still positive for the year, but just barely. The company is up 3.0 percent for the year through May. Subaru has sold 275,260 vehicles in 2025.