New Jaguar Registrations Were Hilariously Low Last Month

With the company in the middle of a rebrand, only 49 new Jaguars were registered in Europe in April.

Jaguar F-Pace 90th Anniversary

Photo by: Jaguar

Anthony Alaniz

By: Anthony Alaniz

May 27, 2025 at 3:30pm ET

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Jaguar has been culling its lineup as the brand prepares to reinvent itself for a new era. That has forced the company to discontinue several models, and the lack of product is starkly visible in new registration data from Europe. According to the European Automobile Manufacturers’ Association, only 49 Jaguars were registered on the continent in April.

That’s down a whopping 97.5 percent from April 2024, when there were 1,961 Jaguar registrations in Europe and the United Kingdom. So far this year, there have been only 2,665 Jaguars registered, which is significantly lower than the 10,641 registered in the first four months of 2024, a 75.1 percent decrease.

Jaguar F-Pace 90 Anniversary Edition

Jaguar F-Pace 90 Anniversary Edition

Those numbers aren’t necessarily shocking considering Jaguar has wrapped production on many of its models and discontinued the sale of new cars in its home country late last year. The F-Type, XE, and XF are long dead, and it’ll likely be another year before the production version of the Type 00 arrives.

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Despite the lack of a robust Jaguar lineup, JLR as a whole hasn’t been doing too badly. Jaguar-Land Rover reported its biggest profit in a decade earlier this month, delivering $3.33 billion for the company’s fiscal year that ended in March. The company sold 272,268 Defender, Range Rover Sport, and Range Rover models. That’s significantly more than the 26,862 Jaguars sold globally during the same period.

However, Jaguar numbers are on a decline, down 47.7 percent to 7,070 through the first quarter of 2025. However, JLR sales numbers are up 1.1 percent overall, and that’s likely being driven in part by the 14.4 percent increase in North American sales during the same time. Of the 111,413 vehicles JRL has sold so far this year, 34,764 have been sold here.

Jaguar's Future:

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Source: European Automobile Manufacturers’ Association

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