Maserati celebrated its 110th birthday this way
With a series of events, the Trident celebrates its history, from China to Italy via the United States
The month of December 2024 marked a historic moment for Maserati. The Modenese company celebrated its 110 years of automotive excellence with a series of events and initiatives around the world, including the unveiling of the MC20 GT2 and GranTurismo 110 Anniversario.
The new Maserati icons
Maserati's 110th anniversary celebrations began with the unveiling of the Maserati GT2 Stradale and the new Maserati GranTurismo 110 Anniversario special series.
The former is an ode to the most extraordinary and exclusive sportiness, the result of a technical and stylistic partnership between the Maserati GT2, a racing supercar created for the brand's return to GT competition, and the Maserati MC20. The latter, on the other hand, is a special series offered in a number of examples equal to the number of years of the company.
Maserati's 110th anniversary celebrations around the world
Events around the world
The celebrations continued on the five continents, uniting communities of enthusiasts and owners in various dedicated events, both on the track and on the road. In particular:
- In Modena Italy on 30 November, the Maserati Trident Experience kicked off the celebrations in the marque's hometown where selected guests took part in a parade of 110 cars and a gala dinner at Casa Maria Luigia, curated by Michelin-starred chef Massimo Bottura.
- In Tokyo Japan on 1 December during an event at the Prince Hotel, 110 Maseratis paraded in a scenic tour to Chiba.
- In Seoul South Korea, Maserati celebrated its anniversary with 160 guests at the Italian Ambassador's residence on 12 December.
- In Miami USA during Miami Design Week, The Collection organised an exclusive gala on 5 December at which the GranTurismo 110th Anniversary took centre stage.
- In Shanghai and Beijing China, a parade and an impressive LED light show took place on 8 December to simultaneously celebrate 20 years of the company's presence in China.
Maserati's 110th anniversary celebrations around the world
Santo Ficili, CEO of Maserati, said:
"Every Maserati tells a story, and this anniversary celebrates the journeys undertaken with our cars. Honouring our rich past, we look forward to the future, continuing to offer a unique blend of Italian luxury and performance".
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