Maserati is working on a relaunch plan

This was said by Jean-Philippe Imparato Chief Operating Officer for Europe at Stellantis, emphasising "Maserati deserves a plan of its own".

2025 Maserati GranCabrio

Photo by: Maserati

By: Massimo Grassi

Published by: Brian Potter

Dec 15, 2024 at 4:14am ET

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Not a day passes without talk of Stellantis and its brands, in search of new blood after the resignation of Carlos Tavares. Today, it is the turn of Maserati, one of the most distressed brands, for which 'a plan of its own is needed'.

This was said by Jean-Philippe Imparato, Chief Operating Officer for Europe at Stellantis, after meeting with the Ministry of Made in Italy on 17 December 2024. Maserati therefore does not remain off the radar, although there is a lot of work to be done, and according to the French manager 'Santo Ficili, the brand's number one, is working on it'.

The delays

A plan that will have to start from the negative numbers for 2024, which could see Maserati under 10,000 units sold. Numbers that tell of a profound crisis for Maserati, with models that have now been retired and new models - especially electric cars - unable to get off the ground or lagging behind. Like the new Maserati Quattroporte, planned for 2025 and postponed to a date yet to be determined.

For 2025, therefore, the only model should be the Maserati MC20 Folgore, the sports coupé in a 100% electric version. For now, there have been no hints or teasers. We will see. The previous plan also envisaged the arrival of the new Ghibli and Levante, traces of which have been lost.

Maserati MC20

Promises to be kept

The meeting with the unions was an opportunity for Imparato to reiterate what he said a couple of days ago, especially the commitment of Stellantis in Italy, starting with Mirafiori.

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'We will not go towards the extinction of Mirafiori, because we will have a new car, the Fiat 500 hybrid, and if we have a new car we cannot go towards extinction. We have to bring a product and so we will also have to bring people, workers, with a view to generational change. There is no doubt in my mind about the continuity of the business'.

This objective has, however, left the unions lukewarm. 'The change of pace at Stellantis must be determined with concrete news on investments and new production,' said Ferdinando Uliano, secretary general of Fim-Cisl. 'Our opinion has not changed since yesterday and is negative, although we understand the difficulties that Stellantis is going through with the change of CEO. What they told us today cannot be enough and, probably, what they will say at the Mimit table will not be enough,' declared Rocco Palombella, Uilm secretary general, instead.