The brand will kick off its electric offensive from the Chinese market.

After providing the first glimpse at the Qs Inspiration Concept earlier this month, Infiniti has fully revealed the study which previews an athletic all-electric sedan. At the 2019 Auto Shanghai, the Japanese premium company said the concept offers a new approach on the segment with its raised driving position and all-wheel electric drive.

The good news here is that this is not just a design study – Infiniti says the Qs Inspiration previews “a forthcoming production model and hints at the company's electrified future” in general. The car rides on a completely new architecture which will be used as a foundation of future EVs.

Another important mission the vehicle has is to hint at the future design language of Infiniti for electric vehicles. The concept has been designed by a team of designers working under Karim Habib and the manufacturer believes it gives the traditional "three-box" sedan a new interpretation with new exterior proportions and a spacious, lounge-like interior.

"As designers, we are constantly inspired by the technology of our engineers and the Japanese design influences which are part of our DNA," Alfonso Albaisa, senior vice president for Global Design at Nissan commented.

Infiniti has also revealed its first-generation of electric vehicles will be designed and built in China for the local market. The luxury brand promises “high-performance, low-emissions models which offer a thrilling driving experience and total range confidence.” These should help Infiniti “reinvent” itself as a marque.

"China has the most growth potential for electric vehicles globally, especially in the premium segment," Christian Meunier, chairman of Infiniti, said. "The age of electrification presents us with an opportunity to renew our credentials as an innovative challenger brand, ready to move quickly and decisively in this growing and exciting area of the market."

Source: Infiniti

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HONG KONG – The INFINITI Qs Inspiration is a sports sedan concept developed for the electrified era. Revealed for the first time today at Auto Shanghai 2019, it offers a new perspective on sports sedans with an elevated driving position and high-performance electrified all-wheel drive power.

Representing INFINITI's desire to challenge tradition, the Qs Inspiration previews a forthcoming production model and hints at the company's electrified future, in which the brand will offer electric and e-POWER powertrains across its lineup. The concept's flexible architecture has been developed to accommodate high-performance electrified powertrains. It has also enabled INFINITI's designers to reinterpret traditional "three-box" sedan design, with new exterior proportions and a spacious, lounge-like interior.

With its creation led by a team of designers working under Karim Habib, executive design director for INFINITI, the Qs Inspiration Concept confirms INFINITI's new form language for its forthcoming electrified vehicles. The concept draws on INFINITI's Japanese DNA for inspiration, and is revealed in a newly-designed exhibition space, created in partnership with renowned Japanese architect Kengo Kuma. The exhibition space has been designed in harmony with the new Qs Inspiration concept and INFINITI's design direction for its electrified models, and will be featured at other major auto shows in future.

"As designers, we are constantly inspired by the technology of our engineers and the Japanese design influences which are part of our DNA," said Alfonso Albaisa, senior vice president for Global Design, Nissan Motor Company. "Here in Shanghai, we have not been alone on this journey. I am very honored to have had Kengo Kuma as a 'sensei,' helping us evolve and express a new language in our company architecture. In Shanghai, we reveal our Kuma-san-designed INFINITI booth, expressing a new visual poetry, harmony and innovation."

INFINITI to produce its first new-generation electrified vehicle in China, for China
The Qs Inspiration is revealed as INFINITI announces that the first of its new-generation electrified vehicles will be built in China, for the Chinese market.

"China has the most growth potential for electric vehicles globally, especially in the premium segment," said Christian Meunier, chairman of INFINITI Motor Company. "The age of electrification presents us with an opportunity to renew our credentials as an innovative challenger brand, ready to move quickly and decisively in this growing and exciting area of the market."

The Qs Inspiration Concept precedes a new-generation electrified production model from INFINITI, one of a series of advanced-powertrain road cars to be launched by the brand in the years ahead. Electrification presents an opportunity to reinvent the INFINITI brand globally through high-performance, low-emissions models which offer a thrilling driving experience and total range confidence.