Swiss luxury watchmaker TAG Heuer, a brand of luxury group Louis Vuitton Moet Hennessy (LVMH), and electric carmaker Tesla Motors have worked together to build this 2010 TAG Heuer Tesla Roadster. The one-of-a-kind collector's car is currently on show at the 2010 Geneva Motor Show.
The interior incorporates avant-garde design elements such as the special centre console that will host TAG Heuer's latest cutting edge concept watch to be revealed during a star-studded party at Baselworld 2010 in Basel on the 18th of March. It also has a TAG Heuer Meridiist mobile phone and a one-fifth second Heuer Limited Edition Stopwatch.
"TAG Heuer has a rich history and expertise with the world's most prestigious racing teams -- but this is the first ever partnership we've forged with an electric sports car company," said Jean-Christophe Babin, President and CEO of TAG Heuer. "We believe that high-performance drivers are increasingly searching for products that are efficient, socially responsible and stylish. TAG Heuer and Tesla are two of the few companies already achieving these ideals today."