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Hyundai is certainly not wasting any time as shortly after introducing the eccentric Kona, the subcompact crossover is already getting the special edition treatment. It takes inspiration from Marvel’s Iron Man and it has actually been subjected to quite a few changes making it look more like a concept.


Keen readers will notice the retractable door handles and the slimmer side mirror caps, but the most obvious modification is represented by the two-tone body finish with a matte grey look and glossy red accents derived from Stark Industries’ armored suit.

The Kona Iron Man Edition is 1.5 inches (40 millimeters) wider than the regular model and sits on 19-inch bidirectional wheels adorned with Iron Man’s mask in the center while being wrapped in chunky off-road tires. Up front, the headlights have a modified LED configuration and the hood has gained some gold accents to further mimic the body of the comic hero.

If you’re thinking Hyundai is trying too hard with this special edition, there is somewhat of a connection between Kona and Iron Man, though not actually with Marvel’s hero. Every year, the triathlon Ironman World Championship is being held in Kona, Hawaii from where the B-segment crossover has received its moniker.

Hyundai says it will have the Kona Iron Man Edition on display for a month at its Motorstudio Goyang at home in Seoul, South Korea.

As for the regular Kona, it will go on sale all over the world later this year and it’s going to be joined by a full-electric version in 2018. If you’re not a big fan of the funky styling, Kia is gearing up to introduce the platform-sharing Stonic set to feature a more conventional design. We’ll see it live at the Frankfurt Motor Show in September, but an online reveal is expected in the coming weeks.

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Live Photos: Steven Ewing /

Gallery: Hyundai Kona Iron Man Special Edition

Photo by: Steven Ewing
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Kona Iron Man Special Edition

At the world premiere of the all-new Kona, Hyundai Motor unveiled a special edition that shares the name of the Marvel’s heroic and powerful character – Iron Man.

The Kona’s design is inspired by the strong, armored appearance of the Iron Man suit, with its powerful lines echoing the sensual body of the comic and cinematic hero. Again, aligning its characteristics with the technologically advanced Stark Industries armored suit, the Kona Iron Man Special Edition majors on safety and advanced technologies.

With greater width (+40mm) the Kona Iron Man Special Edition presents a confident stance while suggesting a voluminous interior. Further visual enhancements set apart the Iron Man edition from the standard Kona. Special LEDs are applied to the headlights, which sit beneath a matt grey hood, embellished with red and gold accents.

The Kona Iron Man Special Edition’s dynamic exterior is further complemented by a 19-inch directional wheel badged with an Iron Man Mask in the center as well as off-road tires 716mm in outside diameter.

The special edition will go on display at Hyundai Motor’s Motorstudio in Seoul, Korea for a month following its global reveal.

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