Lamborghini Centenario debuts in the U.S., we drive it in Forza Horizon 3

In the world of supercars, Lamborghini stands alone. It’s the brand that invented the supercar with the elegant Miura. And its Countach, which still stands as one of the most iconic cars in existence, pretty much defined our childhoods.

But best of all, Lamborghini is a brand that fully embraces its wild side, almost as if it’s sole purpose is to appeal to 12-year-olds. Build a stealth fighter for the street? No problem – let’s call it the Reventon. Not wild enough for you? Let’s add some more fins, look to F-Zero for added inspiration and create the Veneno. Are you Cobra Commander? Then the Egoista is the right ride for you.

And Lamborghini shows no signs of mellowing out. To celebrate the 100th birthday of founder Ferruccio Lamborghini, the company recently unveiled its hyper-limited Centenario LP 770-4. This carbon-fiber ride is the company’s ultimate expression of design, performance and exclusivity – and it may very well be our favorite Lambo yet.

We were invited to the ultra-exclusive North American unveiling of the car at the newly redesigned Petersen Auto Museum. Here, amongst the BMW art cars, classic Alfas and a Viper-powered motorcycle, the Centenario clearly stole the show. The main purpose of this reveal was to announce the car’s involvement in the latest iteration of Forza Motorsport, with final details to be announced at the E3 gaming convention and streamed live on Xbox Live.

Lamborghini Centenary US Debut and E3

This carbon-fiber ride is the company’s ultimate expression of design, performance ...