USA / Global
bmw individual Articles
Base BMW 7 Series Gets Glammed Up With Individual Options
Even though this 7 Series has a small engine, it's big on style.
May 14, 2019
BMW M750Li xDrive In Rose Quartz Has That Special Look
The striking shade is a factory finish through BMW Individual, and it's for sale.
Sep 13, 2018
M4 Gets Artsy Promo To Highlight The Greatness Of BMW Individual
When BMW says "lighting up your lust" you know it's going to be good.
Jan 30, 2018
BMW Individual Gives 7 Series A Stealthy Look In Russia
The Black Ice edition 7 Series comes with a unique Frosty Black finish.
Oct 18, 2017
Rallye Green M760Li Is A BMW Individual Tour De Force
This has to be one of the most expensive BMWs money can buy.
Sep 18, 2017
Frankfurt Motor Show
BMW Individual M760Li Inspired By Finnish Yacht Designer
The M760Li inspired by Nautor's Swan will make its debut in Frankfurt.
Sep 08, 2017
BMW Individual introduces 750Li xDrive Solitaire and Master Class Editions
The 750Li xDrive kicks off at €115,100 in Germany
Mar 22, 2016
BMW Individual reveals fancy M3 with silver and blue interior
BMW Individual has prepared an M3 Sedan with a special exterior color and a two-tone cabin.
Jul 20, 2015
Car Buying Service
Get upfront price offers on local inventory.
BMW 7-Series Individual revealed [video]
The BMW Individual division has unveiled a personalized 7-Series
Jun 23, 2015
BMW M4 Coupe pampered with Pyrite Brown metallic Individual paint
The BMW M4 Coupe has received the Individual treatment bringing a couple of cosmetic upgrades both inside and out.
Mar 09, 2015
BMW shows off their most expensive paint ever [video]
BMW is showing off their most expensive paint which is available on select modelss and it's called Pure Metal Silver.
Nov 29, 2014
BMW Individual dresses up 6-Series Gran Coupe and M6 Gran Coupe
BMW Individual has embellished the 6-Series Gran Coupe and M6 Gran Coupe which will be sold in a limited series of 110 units.
Jun 03, 2014
BMW 4-Series Gran Coupe gets the BMW Individual treatment
BMW Individual has introduced a range of accessories for the 4-Series Gran Coupe.
May 26, 2014
BMW Individual creates an M6 Coupe for DTM driver Marco Wittmann
BMW has introduced a bespoke M6 Coupe which was designed for DTM driver Marco Wittmann.
May 20, 2014
BMW M6 GranCoupe gets the BMW Individual treatment
BMW is highlighting their individualization program by showcasing a bespoke M6 GranCoupe.
Apr 24, 2014
BMW Individual unveils the one-off 760Li Sterling inspired by Robbe & Berking
BMW Individual has introduced the new 760Li Sterling which draws inspiration from silver manufacturer Robbe & Berking.
Oct 23, 2013
2014 BMW X5 Individual announced
BMW has introduced their range of Individual accessories for the 2014 X5. Notable highlights include exclusive paint, premium Merino leather upholstery and special trim.
Aug 30, 2013
BMW & Leitner create a 7-Series inspired ski lift
Leitner and BMW Individual have teamed up to create one of the world's most luxurious ski lifts.
Nov 19, 2012
BMW Individual 7-Series by Indonesian designer Didit Hediprasetyo
On the market already since May 2012, the BMW Individual 7-Series special edition is limited to only five units. Although designed in close collaboration with BMW Individual designers, prospective owners can still add their own preferences.
Jun 11, 2012
BMW X5 M & X6 M Individual announced
Distinguished by bespoke paint work and a luxurious interior, the Individual editions are designed to appeal to the most discriminating buyers.
Nov 11, 2011
2012 BMW 7-Series facelift rendered
Rendering shows changes to the front fascia and new turn signals on the side mirrors.
Jun 23, 2011
2012 BMW 7-Series facelift spied
Facelifted 7-Series will feature a new set of headlights including an LED strip indicator.
May 04, 2011
BMW Individual 7 Series Composition
BMW has teamed up with Steinway & Sons to create the Individual 7-Series Composition. It features an exclusive exterior and a luxurious cabin.
Nov 12, 2010
BMW 7 Series 2009 Individual Program Makes Debut in Geneva
A wide range of customizable options will soon be available on the BMW 7 Series, and we have the details.
Feb 17, 2009
Vehicle Imagery licensed from EVOX Images
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