James Kiefer, Multimedia Producer – Motor1 Review Team

James Kiefer has been writing about automotive products on Motor1 since 2021 and has assessed hundreds of products for everyday drivers. He’s tested everything from headlight restoration kits to OBD2 scanners to dash cams, giving him an in-depth understanding of which products are useful for car owners and how they can fit into any driver’s lifestyle. Beyond products, James is an award-winning action photographer and writer with content creation chops born in the heart of NASCAR country. Highlights from his portfolio range from shots of National Hot Rod Association drag races to the carnage of demolition derbies. When not lugging a camera around or writing auto product reviews, James can be found at classic car shows seeking the perfect Chevelle.


  • Auto products
  • Car detailing

Auto Industry Experience

  • Writer and photographer for Motor1 (2021—present)
  • Contributor to Automoblog (2022—present)
  • Contributor to GASSER Magazine (2023)

Previous Professional Experience

  • Freelance photojournalist (2020—present)
  • Multimedia journalist, Statesville Record & Landmark (2018—2020)


  • B.A. in Music/Minor in Radio Broadcasting from University of North Carolina at Greensboro