Poor Ford. The automaker had dominated the conversation this week after its debut on Sunday of the Mustang Mach-E, an all-electric crossover that's adopted Ford's pony car mantle to do battle with the Tesla Model Y. The Mach-E had a good four news cycles of coverage to itself that even lasted through a number of other interesting vehicle debuts at the L.A. Auto Show. In fact, we thought nothing could outdo the furious controversy caused by Ford deciding to use the Mustang name on a crossover. And then Elon said, "Hold my beer."
None of this takes away from the fact the Mach-E is a genuinely great effort by Ford to go toe-to-toe with Tesla in the EV marketplace, or that the furor of some Mustang enthusiasts over the car's name being used this way is real and won't go away because everyone's distracted. We think Ford, though, would've enjoyed a few more news cycles of the Mach-E being on everyone's mind before Tesla so effectively dropped a Cybertruck-sized bomb on the collective mindshare.