The aptly named VW Pickup Concept was unveiled in 2008, and was essentially an Amarok in disguise. Sharing nearly all of the same cues with the production version that would arrive less than two years later, the Pickup concept did have a few unique features. Things like bigger off-road tires and rear roll bars made their way to the concept, as did some added roof lighting for lifeguard duty – notice the beachside photoshoot and door markings.