Is that curious name supposed to suggest this concept is a real beaut? It’s certainly adorned with plenty of exterior add-ons, not the least of which are unique front and rear fascias, a hood with a heat extractor, and big fender flares. It also sits higher courtesy of a 1.5-inch lift kit, with a roof rack and rock rails adding a bit more toughness to the Jeep’s look. The interior is dressed up a bit as well, and it all rides on 17-inch wheels with beefy all-terrain rubber.