The Jeep Wrangler isn’t just cool, it’s universally cool. It’s the one machine that Euro tuners, Japanese sport compact fans, and American muscle car mavens will all hang out with because let’s face it – this forever-young off-roader is the automotive equivalent of Indiana Jones, and that's exactly how you feel behind the wheel. Wranglers are easy to work on and infinitely customizable, or keep it basic. It’s the machine-of-choice for rock crawling, chasing dinosaurs, and lest we forget its grandfather was a freaking war hero.
If that’s still not enough to convince you of its coolness, consider this: Take the doors off any other vehicle and it looks ready for the junkyard. Take the doors off a Jeep, however, and it looks ready to conquer the world.
— Chris Smith