"It looks just like the rest of them," observed some wag in the crowd as the limited edition 50th Anniversary Plus 8 was unveiled on the Morgan stand.

But that's the point – one made clearer by the presence of the prototype 1968 Plus 8 next to the new car. It's a new car with old-school charm and character, and now built on the same advanced alloy structure as the new Aero GT, with BMW V8 engine rather than the original's Rover unit.