Lexus is currently reaping the rewards of appearing in Marvel’s latest superhero flic, Black Panther. It’s still too early to tell if the pairing will lead to increased sales of the luxury sport coupe, but with the film’s record-setting debut last weekend, the brand is certainly getting lots of visibility. That’s especially true given the screen time devoted to showing the LC, not to mention the obvious close-ups of the Lexus badge. Some might say the product placement is rather gratuitous, but the LC 500 is a pretty cool ride so it could be worse. And if it excites enough of the younger generation to buy Lexus, then gratuitous or not, the placement is a success.