Significance:

Pickups are regularly among the bestselling vehicles in the United States, so the introduction of any new truck is a big deal. However, as Ford's return to the midsize segment and the revival of a well-loved nameplate, the 2019 Ranger is easily the most important debut of this bunch and is arguably the most noteworthy premiere of the 2018 Detroit Auto Show. 

Cool Factor:

Unfortunately, the Ranger won't start production until late 2018, so it'll be months before they hit the street. Expect these trucks to be a hot commodity when they arrive in dealers, though. It arrives at the perfect time to play on the nostalgia of original Ranger owners from the 1980s and 1990s. Now that these folks are old enough to have some money to spend, except a lot of them to try to recapture those youthful memories by getting a new Ranger.

How It Compares:

The Ranger arrives to a booming midsize truck market. The biggest competition is the one-two punch from the Chevrolet Colorado and GMC Canyon, but there's also the Toyota Tacoma, Nissan Frontier, and the upcoming Jeep Wrangler pickup.

For now, Ford keeps the Ranger's specs mostly a secret. For example, we know it uses the company's 2.3-liter turbocharged four-cylinder but don't have the horsepower for this application. However, the Blue Oval knows the truck market well, so expect the Ranger to be competitive.