Subaru had The Barkleys, its family of spokesdogs, "drive" the Ascent onto the stage for the model's debut. The pups left some hair in the rear cargo area. Rather than making the SUV look dirty, it's a clever touch. Subie's marketing includes lots of canines because the brand knows that its customers are pet lovers. Fur in the cabin is natural for many Subaru drivers, and the company doesn't hide that fact in LA.