Despite what Cadillac’s marketing department tells you, the "V" in CTS-V and ATS-V doesn’t actually stand for "Velocity." The badge was introduced to signify the American automaker’s focus on V8 and outgoing V16 engines. The phrase "V for Velocity" was used later in life to market the high-performance models… but somehow it stuck. CTS and DTS, meanwhile, borrow a few classic nameplates.

  • CTS: Catera Touring Sedan
  • DTS: DeVille Touring Sedan
  • V: V8 and V16 Engines