Caterham introduced the Seven Sprint at Goodwood, and it only took a week to sell out.
When it was first introduced earlier in the month at the 2016 Goodwood Revival, the retro-tastic Caterham Seven Sprint looked like it was going to be a big hit for the small company. It was the seventh variation of the iconic Seven, and separated itself from the typical fray with unique styling and a powerful-enough engine. The company called it a car "that was seemingly planned in the mid-1960s but never launched."
Thankfully, it was eventually launched, and on Friday, September 16th, 2016, that recipe for success was fulfilled in the form of sales. All 60 examples found new homes within a week, ironically. For those lucky enough to be on that exclusive list, they were greeted with an 80-horsepower (59 kilowatt) Suzuki engine under the bonnet, quirky retro styling inside and out, and a respectable price tag of just £27,995 ($36,344).
For Caterham, that instant accomplishment came almost at a shock. Being a company that sells, on average, 500 models per year, the success of the Seven Sprint represented 10 percent of the company's annual sales - all in just a week's time. Chief Commercial Officer David Ridely spoke candidly of the Seven Sprint in a recent press release:
“We have been overwhelmed with the response to the Sprint. We knew of course it was a great product but the reaction we got is unprecedented. In a typical year, we’ll sell around 500 cars meaning that, with the Sprint, we’ve sold more than 10% of our annual sales figure in a week. It’s been the perfect scene-setter to our 60 Years of Seven celebrations.”
Though the cars have all been officially snatched up from the factory, interested buyers might still have to chance to pick one up for themselves via Caterham’s UK and European dealer network. Unfortunately for interested American buyers, no Seven Sprints have made their way stateside... yet.