Executives for the Australian arm of the company not sure what's the future of the sports coupe.
Subaru BRZ’s future is uncertain, as the Japanese company hasn’t confirmed a new generation of the sporty coupe is in the works so far. An executive for the Australian division of Subaru told Drive that the model is not in the pipeline yet.
“I haven't seen it on the product planning charts, but there’s talk of it. So I’m not sure,” Subaru Australia managing director Nick Senior told the magazine at the launch of the new Impreza in Japan.
Despite the lack of official information so far, Senior expressed his support for the BRZ because of its ability to bring young customers to the brand - a crucial push for the marque in the coming years.
“It's brought new customers to the brand, there’s no doubt about it, younger customers,” he explained to Drive. “And where it has been beneficial is younger customers that are sportier orientated, have been probably not ready or probably couldn't afford a WRX, but we're seeing a few BRZ people – as they get a bit older and their income rises they move to a WRX. So in that sense it's good for the brand, as it has introduced those people where we may not have got them if we didn't have it, they may have gone to another brand. Once you're with another brand they've got first crack at you next time, so it's hard to pull them away.”
The current BRZ was refreshed in July this year and the update brought additional power and torque for the 2.0-liter flat-four engine that now offers 205 horsepower (151 kilowatts) and 156 pound-feet (211 newton meters) of torque for manual-transmission models. Subaru also made improvements to the suspension and the electronic systems of the car and, when we tested it, we discovered the revision of the traction control programming is making a bigger difference than the manicured suspension.
Last month Subaru registered the ‘BRZ tS’ moniker in the United States Patent and Trademark Office, indicating it could bring a limited run of the special edition stateside. While nothing is confirmed yet, the regular 2017 BRZ is scheduled to reach U.S. dealerships this fall with a starting price of $26,315.
Note: 2017 Subaru BRZ and Subaru BRZ Series.Yellow pictured.