An official document has revealed Alfa Romeo’s plan to launch six new models between 2017 to 2020, alongside the two it will have launched by the end of this year.
So far in 2016, Alfa Romeo has launched the mid-size Giulia sedan, and is expected to reveal the mid-size Stelvio SUV at the Paris Motor Show later this month. According to the plan, they will be joined by a full-size sedan; two SUVs, likely one smaller and the other bigger than the Stelvio; a hatchback of unspecified size, but most likely a replacement for the current VW Golf-rivaling Giulietta; and two “specialty” cars, possibly developments of the 4C sports car.
The plans were revealed in a presentation given to investors in Alfa’s parent company Fiat Chrysler Automobiles that was subsequently posted on Italian forum Auto Pareri.
An earlier product plan included two compact cars, two mid-size cars, a full-size sedan, two SUVs, and one specialty car to be launched between 2015 and 2018.
Most of the cars in the new plan will be based on the rear-wheel-drive platform, already seen on the Giulia, that has been developed by Alfa Romeo exclusively for its own use. The hope is that having a dedicated platform will “revive Alfa Romeo’s distinctive brand DNA”, an aim stated in FCA’s 2014 to 2018 business plan. Perhaps more importantly, reviews of the Giulia suggest the platform has helped put in on an equal footing with rivals from BMW, Mercedes, and Jaguar. Which bodes well for the other models that will use it.
The plan also reveals launches will initially be focused on the EMEA (Europe, Middle East,and Africa) and NAFTA (North American Free Trade Agreement) regions. Launches in the BRIC countries (Brazil, Russia, India, and China) are likely to follow.
If Alfa Romeo can keep to schedule, all six new models will be launched by the middle of 2020.
Source: Auto Pareri