$6,600 more than the outgoing Equus, and worth every penny.

The new Genesis G90 is important for a number of reasons. For starters, it's the first vehicle to launch as part of the Genesis brand – now a fully separate division of Hyundai Motor Company. But more importantly, it represents Hyundai's best luxury effort yet, and a car worthy of setting the tone for an entire new brand. The new G90 officially goes on sale at the end of this month, and it'll cost $68,100 to start, excluding $950 for destination.


That $68,100 entry fee gets you the 3.3-liter biturbocharged V6 engine and rear-wheel drive; adding all-wheel drive ups the price to $70,600. In my First Drive of the G90, I found the V6 to be perfectly adequate, delivering more than enough power to hustle the big sedan up and down the hilly roads of British Columbia. Should you absolutely require V8 power, Genesis will sell you a G90 with a naturally aspirated 5.0-liter V8 for $69,700 with rear-wheel drive or $72,200 with AWD.

Now, to put that price in perspective, consider this: The 2017 Genesis G90 costs $6,600 more than the outgoing Hyundai Equus, which it technically replaces. The Equus came standard with V8 power, yes, but the G90's V6 is way more entertaining. Plus, the Genesis generally drives better, looks better, and has a far nicer interior. It's a huge step up over the Equus.

The G90's closest competitor, to me, is the new Cadillac CT6. And while the Cadillac does start at $53,495, that's for the 2.0-liter model. In order to get a comparable powertrain, you'll need to spend $65,390 for the 3.0-liter biturbo V6. There's also the Lexus LS 460, which I personally think isn't as good as the Genesis, which costs $4,420 more. In other words, the G90 is right in the heart of the low-end of the fullsize luxury pricing spectrum.

Check out the press release below for full pricing details.


Source: Genesis

Gallery: 2017 Genesis G90: First Drive

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- G90 pricing starts at $68,100 with an all-new powerful 3.3-liter twin-turbocharged V6 engine
- Standard suite of world-class safety technology and premium features including the industry’s first Amazon Alexa skill integration
- Genesis Experience provides stress-free ownership with unprecedented levels of convenience and customer care programs

FOUNTAIN VALLEY, Calif., Sept. 2, 2016 – Genesis today announced pricing for its G90 flagship luxury sedan, which will compete at the top of the premium luxury car segment with world-class technological innovations and the highest levels of refinement, convenience and dynamic performance. Starting at $68,100, the Genesis G90 comes well-equipped with an all-new powerful 3.3-liter twin-turbocharged V6 engine, an uncompromised suite of driver safety technologies, plus best-in-class standard features. One of these innovative features includes the industry’s first Amazon Alexa skill that allows owners to send remote voice commands to the G90 through Genesis Connected Services. The G90’s available 5.0-liter V8 GDI engine is priced at $69,700 and adds premium amenities for the ultimate in passenger comfort and luxury refinement. Like all Genesis vehicles, the G90 takes luxury to another level with the Genesis Experience, a comprehensive owner program providing first rate customer assurance with enhanced maintenance programs and an industry-leading warranty.

“The Genesis G90 not only presents a compelling product offering, but also a unique ownership experience to create value for our customers,” said Erwin Raphael, general manager of Genesis in the U.S. market. “The G90 embodies all the hallmarks of a modern luxury vehicle with timeless design, performance engineering and innovative technology, while offering owners an unprecedented level of choice, convenience and customer care.”

The G90 will be available in Genesis retailers at the end of this month, and is offered in both rear-wheel and all–wheel drive to meet customers’ varying performance needs and vehicle demands.


G90 3.3T Premium

3.3L Twin-Turbo V6 – RWD – $68,100
3.3L Twin-Turbo V6 – AWD – $70,6000

G90 5.0 Ultimate

5.0L V8 GDI – RWD – $69,700
5.0L V8 GDI – AWD – $72,200

*MSRP excludes $950 freight charge

In addition, the G90 is equipped with an uncompromised level of standardized safety technology, unrivaled in the premium luxury class. This comprehensive suite of standard safety features works to minimize risk and maximize protection for the driver, passenger and other road users.

Standard Advanced Safety & Technology Highlights:

Automatic Emergency Braking (AEB) with Pedestrian Detection
Driver Attention Alert (DAA)
Smart Blind Spot Detection (SBSD) with Rear Cross-Traffic Alert (RCTA)
Lane Keep Assist (LKA) and Lane Departure Warning (LDW)
Dynamic Bending Light (DBL) and High Beam Assist
Pre-safety seat belt and nine airbags
Smart Cruise Control with Stop/Start
Electronic Parking Brake with Automatic Vehicle Hold
Multi-view and forward-view cornering camera
Front and rear parking sensors

Furthermore all Genesis vehicles, including the G90, launch with consumer-centric programs as part of the Genesis Experience. From service valet appointments scheduled using the Genesis mobile app to complimentary maintenance and Genesis Connected Services, the ownership experience is designed to provide time-saving conveniences.

3 years/36K miles Complimentary Scheduled Maintenance
3 years/36K miles Complimentary Service Valet
3 years Complimentary Genesis Connected Services including Connected Care, Remote, and Guidance
3 years Complimentary SiriusXM® Travel Link (Traffic & Data)
3 years Complimentary Map Care – Annual Map Updates
Best-in-Industry Warranty with Enhanced Roadside Assistance and Concierge Services