Porsche and BMW owners not interested.
Owners of vehicles from Mercedes-Benz and Infiniti brands are most likely to buy a car with semi or fully autonomous system, a new survey from MaritzCX finds. The software and research firm finds out nearly one third of these drivers, or 27 percent, are “very interested” in self-driving cars. On the other side of the spectrum, Jeep and Ram pickup owners are the least interested in autonomous technologies.
“The luxury-vehicle owners are more willing to accept this technology because they believe safety would be much better in these types of vehicles,” Shawn St. Clair, the survey author and global syndication director at MaritzCX, commented to Automotive News. “If you’re interested in doing some off-roading in a Jeep or a Ram, you’re not interested in an autonomous vehicle.”
Not all luxury-brand owners are ready to give over control of their cars, though. 57 percent of Porsche owners and 56 percent of BMW owners are not generally interested in autonomous systems, according to MaritzCX’s study.
“There is a set of luxury owners who want a performance vehicle that goes from zero to 60 miles per hour in three seconds,” St. Clair adds. “Those people are not in a big rush to give over control, if ever.”
The survey also discovered 94 percent of drivers are aware autonomous vehicles are coming in the future, but around 48 percent of them aren’t interested in owning such a car. A total of 12,353 vehicle owners were surveyed from May through August.
Note: Cadillac Super Cruise semi-autonomous driving system pictured.