CEO Stefano Domenicali says it's going to be a 'big game-changer.'

It has been a while since we’ve last heard anything about Lamborghini’s SUV, but now the man in charge at Sant’Agata Bolognese has decided to share some new details. It’s going to carry a starting price of around $200,000 and will target sales of at least 3,500 units annually. It will play a crucial role in the company’s objective to more than double total annual deliveries to as much as 7,000 units by 2019 compared to the 3,245 cars sold last year.

Domenicali describes it as a ‘big game-changer’ for Lamborghini and they plan to ‘push like hell’ in order to achieve the bold annual sales target. He says the company is enjoying great interest in United States and in other countries for LM002’s spiritual successor which will be available at an expanded dealer network set to grow from the current 132 to 160 showrooms.

Previewed by the Urus concept, the Italy-built Lamborghini high-riding model is scheduled to go on sale in 2018 when it will become the fastest and most powerful SUV ever, according to Lamborghini R&D boss, Maurizio Reggiani. Power will be provided by Audi’s biturbo 4.0-liter V8 engine, but it’s going to be tweaked specifically for the new bull. While exact details about its output have not been disclosed, Reggiani did say it will to trump the Bentley Bentayga which has 600 horsepower (447 kilowatts) and 664 pound-feet (900 Newton-meters).

It’s too soon to talk about performances, although it wouldn’t be far-fetched to expect a 0-62 mph (0-100 kph) sprint in less than four seconds since the Bentayga needs 4.1s. It could also have a higher top speed than the model from Crewe which maxes out at 187 mph (301 kph).

While the hybridized Asterion concept is not destined to receive a production version, Reuters is reporting a plug-in hybrid version of the production-ready Urus will join the lineup around 2020. An entirely electric model might also be on the agenda, but it’s not a priority right now. Interestingly, Domenicali mentioned the SUV has what it takes to serve as foundation for autonomous vehicles, adding that such models would not have a negative impact on Lamborghini’s image.

Note: Top image is depicting OmniAuto’s speculative render of the production model, while the gallery below is showing the Urus concept.


Gallery: Lamborghini promises Urus will be fastest, most powerful SUV ever

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