Meet Volvo’s first million-seller.

Do you remember the Sixties? The era of the Beatles, the “I Have a Dream” speech of Martin Luther King Jr., and the Moon landing. And, of course, of some marvelous vehicles, like the Volvo 140 series.

It was introduced to the world back on 17 August, 1966, and now, half a century later, the Swedish manufacturer is celebrating the 50th anniversary of the car. The series received a spectacular premiere in front of almost four hundred journalists at the Lorensberg function rooms in central Gothenburg, Sweden.

Production of the 144 sedan started two days after the official presentation, while the two-door 142 and the 145 estate joined the range in 1967 and 1968, respectively. All models had four-cylinder engines, sending power to the rear wheels.

One of the legendary models of the Scandinavian auto industry, the 140 series was “well suited to the ideals of the 1960s, giving precedence to function,” Volvo says. It had a spacious interior and large windows that were combined with clean and simple lines, representing a “popular approach” even today.

When the 1970s arrived, the 140 series walked into the new decade with an electronically-controlled fuel injection system for the 2.0-liter engine, producing 120 horsepower (89.5 kilowatts).

Three years later, production of the 142, 144, and 145 came to an end in the summer of 1974 with a total of 1,251,371 cars assembled over more than eight years. The series became the company’s first million-seller and helped further Volvo’s position as an international player.

Source: Volvo

Be part of something big