Porsche will be trying to lure in additional buyers in China by making its entry-level models more accessible with weaker versions in a bid to double annual sales of the 718 Boxster and 718 Cayman. The base models of both coupe and roadster body styles will have 250 horsepower (186 kilowatts), unlike the stronger European and U.S. cars which come with 300 hp (223 kW) in entry-level guise.
The cars will carry a starting price of fewer than 600,000 yuan (about $90,000) and China will be the only market in the world where Porsche will sell the 718 duo with a 250-hp four-cylinder, 2.0-liter engine. Speaking to Automotive News Europe, Jan Roth, head of the 718 model line, said deliveries of the two models could climb to approximately 4,500 units next year which would be a major improvement compared to 2015 when Porsche China sold a total of almost 2,500 Boxsters and Caymans.
With China being Porsche’s biggest single market, it’s no wonder the company is trying to find ways to attract more customers. That being said, people are mostly interested in SUVs rather than sports cars, with sales of the Cayenne almost 16 times higher than those of the 911. Speaking of the Cayenne, a ‘coupe’ version appears to be in the works, so that could further boost the nameplate’s popularity in the People’s Republic.
Source: Automotive News Europe