BMW Vision Next 100 Concept
Pioneering decisions and products from the past continue to make their mark on the BMW Group today.
The BMW Group has had a significant influence on the future of mobility ever since it was founded in 1916. Over the years, it has constantly evolved, rising to its position today as a premium provider of mobility services. The capacity for foresighted action is a part of the BMW Group’s DNA – as evidenced at many points throughout its history and by numerous decisions and products.
Launched in 1923, the R 32 was far more than just the first bike to sport the blue and white brand logo on its tank; it was evidence, even then, of the company’s courage in departing from familiar pathways to engineer its very first vehicle, coming up with a design developed completely around the engine. This approach would become not only a trademark of BMW motorcycle construction but also a major influence across the industry as a whole.
Coupled with the power to rethink and redesign mobility from its very foundations, this courage remained clearly in evidence 90 years later: in 2013, the Born Electric motto marked the market launch of the all-electric BMW i3 – and with it the start of a new era. Based on an architecture comprising a lightweight carbon passenger cell on an aluminium chassis, the BMW i3 was a complete departure from all that had gone before. Instead, it set out to meet the specific requirements of electro-mobility.
At the Nürburgring in June 1936, the first public display of the BMW 328 was to define the young brand’s motorsport ambitions right up to the 1960s. The success of the BMW 328 lay in the sum of its engineering parameters: rigorously applied lightweight design, ideal weight distribution, aerodynamic lines, the perfect engine, and flawless road-holding thanks to a meticulously tuned chassis. The BMW 328 laid the foundation for an entirely new understanding of what a car could be: success through performance based on the perfect interplay between maximum efficiency and the full spectrum of parameters. By incorporating these qualities, the BMW 328 embodied everything the BMW brand stands for to this day: dynamics, aesthetics and sheer innovation.
By selecting THE NEXT 100 YEARS as its leitmotif, the BMW Group consciously tackled a paradox: the next 100 years cannot be predicted – not by scientists, nor by politicians or economic strategists. However, a number of credible prognoses exist that are based on future projections for a variety of figures and factors. After a lengthy spell of research, the BMW Group has used them to generate its own vision of tomorrow’s world. The decision was made to concentrate on key questions and megatrends that will impact not only personal mobility but also our day-to-day and business lives. The BMW Group aims to present as holistic a view as possible of the next two to three decades, based on well-regarded studies from various sources as well as the opinions of renowned futurologists.
By combining its own internal information with evaluations from various research institutes, the BMW Group has created a comprehensive picture of the future and of social transformation and the human needs associated with it. The BMW Group firmly believes that personal mobility is and will remain a fundamental human need.
A key characteristic of the transformation that lies ahead is burgeoning urbanisation. Experts estimate that by 2050, more than 75 percent of people in Europe and almost 90 per cent of people in the US will live in cities. At the same time, the requirement for greater individuality will increase.
Already today, owning a vehicle is sometimes not enough to ensure our changing personal needs and mobility requirements are met. Overcrowded roads, a lack of parking spaces and vehicle bans for environmental reasons are just some of the barriers which need to be overcome in urban areas today. In July of last year, the BMW Group’s Centre of Excellence for Urban Mobility set out to resolve some of these issues, and its team of experts is now working with cities and all the relevant interest groups to develop sustainable concepts for future urban mobility.
People everywhere want to be able to have access to the right mobility solution for any given situation. Car-sharing programmes, such as DriveNow, have entered our cities as new concepts and are already working well. However, it’s only when all the various modes of transport work in concert that people’s needs will genuinely be met. Changing between different transport options can be time-consuming and highly inconvenient. The multi-modal routing system that debuted in the BMW i3 includes public transport in its recommendations wherever this makes travelling more convenient. Automatic booking and standardised payment systems already offer partial solutions today but have yet to become more closely integrated.
At the same time, people are seeking a higher-quality transport experience. As time becomes increasingly scarce, the period spent getting from A to B will become more and more important; people will want to use their journey time efficiently and safely, for work or to relax, to enjoy new experiences or the company of their companions. That’s why BMW Group Mobility thinks well beyond the product, extending its reach to include technologies and services for enhanced individual mobility. The BMW Group’s future vision is for mobility to become effortless, available on demand and individually customisable. In the years and decades ahead, the BMW Group would like to keep people moving by the best means possible.