Ford will look to ditch the successful Kinetic styling in favour of a new design language for the next generation Mondeo which is scheduled to come to the market in 2012-2013.
The kinetic design language has proved to be a great success for the blue oval, recent models incorporating the Ford Europe styling including the current generation Mondeo and Kuga SUV. The success of the new models has actually brought the European arm of the Ford empire into the black, and surely you would expect them to look to build upon this success rather than move in a different direction. But the latest news that has recently surfaced, Ford will look to ditch the successful Kinetic styling in favour of a new design language for the next generation Mondeo which is scheduled to come to the market in 2012-2013.
The financial success that Ford Europe is currently experiencing allows for the brand to take a risk or two, in the past few years they have looked to produce models mainly for the mass market to make money, but for new generations Ford will look to enhance its brand image back to the levels it has seen in the past.
The forefront of these branding operations will be the production of the Mondeo four-door coupe model variant which they will compete with the Volkswagen Passat CC in the non-premium sector of the market. Ford has invested heavily in the C/CD platform which provides the underpinnigs for the current Mondeo and the flexible design allows easy modifcations to the framework, width, length and height allowing the production of new model variants quite an inexpensive task.
The new high-end Mondeo design will incorporate new signature styling cues including frameless side windows, swooshy upright lateral air vents, stability-enhancing finned C-posts, translucent 3D tail lights, four individually adjustable bucket seats and a new black panel MMI monitor with touchsceen and remote control access.
Additional features will also be available for the high-spec Ghia and Titanium X models with air suspension and four-wheel drive set to be introduced.